WPMU DEV Analytics is the visitor statistics feature of the WPMU DEV Dashboard plugin. It reports traffic and visitor behavior inside The Hub using a Matomo analytics instance hosted by WPMU DEV.
Service URL: wpmudev.com (opens in a new window)
_pk_ref
Stores the referrer, campaign name and campaign keyword that originally brought the visitor to the site, used for attribution.
6 months
_pk_cvar
Stores custom variables set for the current visit so they can be sent with later page views.
30 minutes
_pk_testcookie
Written and then immediately removed to test whether the browser accepts cookies.
session
mtm_consent
Records that the visitor gave consent to analytics tracking, so the choice is remembered on later visits.
30 years
mtm_consent_removed
Records that the visitor withdrew consent to analytics tracking, so tracking stays off on later visits.
30 years
mtm_cookie_consent
Records that the visitor gave consent to analytics cookies specifically, so the choice is remembered on later visits.
30 years
_pk_id
Stores the unique visitor ID and the timestamp of the first visit, so returning visitors are counted as the same person.
13 months
_pk_ses
Short lived cookie that marks the current visit, so page views within the same session are grouped together.
30 minutes
